Franchising is
basically a right which manufacturers or businesses give to others. This right
allows the beneficiaries to sell the products or services of these
manufacturers or parent businesses. These rights could even be in terms of
access to intellectual property rights.
The
individual or business that grants the right to the franchise is called the
franchisor, while the beneficiary of the right is called the franchise.
Franchising is a business marketing strategy to cover maximum market share.
Franchising is a business relationship between two entities wherein one
party allows another to sell its products and intellectual property. For
example, several fast food chains like Dominos and McDonalds operate in India
through franchising.
Sasa tafuta examples. kwa mazingira yetu.
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